It all has to do with the use of packaging that sometimes quality products go unnoticed while ordinary products make a lot of noise. It all depends on how creative a cannabis brand is with its custom CBD boxes. Modern technology has made it easier for companies to design packaging solutions, so buyers are motivated to buy. It is made possible by adding a touch of luxury that gives the buyer a royal feeling. Below is a complete guide, including some exciting ways to give your cannabis product a unique and luxurious look using custom packaging.
Understand your Target Audience’s Nature
Taking a few steps yourself without considering the mood of the target customer and expecting them to be impressed is a severe mistake. Uniqueness and luxury in non-standard packaging boxes will please customers only if it suits their taste. Therefore, considering the nature of the target audience, it is necessary to get the best results. For example, older men, women, and children have different choices based on their similarities. Using all design elements similar to the target customer will lead to more satisfying results.
Use Engaging Cardboard Inserts
Using inserts in packaging is another way to enhance the product’s aesthetics. These inserts are of different types and are attractively designed. They are usually made with space inside that can accommodate items perfectly. The use of foam and cardboard inserts is more common here. Today, cardboard inserts are used, as they are made of the same packaging material. It does not add additional costs to the production process to increase the budget. In addition, cardboard has durable properties that inspire nature-loving consumers. The use of foam inserts is more common among cannabis brands.
Use Silk Fabrics for Adding Luxury
Some items have so much emotional value that they require royal attention. CBD, clothing, and several other fashion items fall into this category. Using silk or satin in CBD packaging boxes is a method that can add tremendous value to the product. You can creatively package these mentioned products or use these fabrics between products. The use of fabrics with logos also brings a similar added value. People especially want to give someone a gift and prefer a well-presented product.
Increase Shelf Impact with Vibrant Color Boxes
Color has a profound psychological impact on people of all ages and genders. Therefore, always choose a color based on its impact on the product shelf. You can get early feedback from people about the colors. In addition, several technologies, such as virtual reality, effectively visualize scenarios in real-time with the same environment. Choose a medium color that is neither too pale nor too light. Also, limit the use of multiple colors and limit it to two colors. Black and white are considered a real sign of luxury, so consider using them creatively for typography and backgrounds.
Use of Custom Boxes with Windows
CBD Items of all brands are almost the same with a slight color difference or other similar factors with slight improvement. The only significant difference that sets them apart is their method of presentation. It makes them unique and provides luxury. Using features such as inserting windows is a feature that enhances the aesthetics of an item. This technique makes the product highly visible, so you don’t have to take it out to see the quality or other aspects.
Provide a Memorable Unboxing Experience
Uniqueness has to do with enough to inspire people to want to shop without thinking. Product unboxing is a phenomenon that makes people think they are spending money on something of value. The custom e-liquid boxes with the reverse disassembly method is now obsolete. Does not affect customers. It is better to take a box with a hinged lid that closes with a magnet. Boxes with separate, removable lids are also a great technique. Adding bows and ribbons will be more attractive to customers for an unforgettable experience.
Use Hot Foil Technique for Adding Value
Some additions are made externally to the packaging but add value to the product internally. Using the hot foil stamping technique is a strategy that is a valuable addition to boxed products. Brands can use this technique to print the inevitable information, such as the brand or product name, along with the logo. This hot stamping foil can be used in silver or gold tones, but gold is preferred for its beauty.
Use Dividers for Multiple Products
Due to the ever-increasing demand, a brand can sell more than one unit of a similar product in one box. Maintaining presentation is especially important when using a single box with multiple items of the same genre. You can choose cardboard dividers from custom CBD boxes. This divider supports product presentation by keeping it in a fixed position. This technique not only increases the product’s value but also keeps the items safe inside.
All these exciting ways are practically experimental and practiced by many brands. This creative tactic helps make products unique, luxurious, and eye-catching. All these listing strategies also don’t cost much more but give their full power to attract the maximum number of customers in the physical store.